Consume Our Internet

Consumer internet, social media, startups and investing articles. By Creator Ventures (Sasha Kaletsky and Caspar Lee).

Featured

The Death of the Creator (and Rebirth of the Creator Economy)

Jul 28, 2022

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8 min read

The Death of the Creator (and Rebirth of the Creator Economy)

Sasha Kaletsky

Jan 30, 2023

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6 min read

The AI Barbell in Social Media

Sasha Kaletsky

Why Selling to Creators is Hard: The Unholy Trinity

Mar 3, 2023

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3 min read

Why Selling to Creators is Hard: The Unholy Trinity

Sasha Kaletsky

Filling a leaky bucket: what determines the importance of churn

Aug 27, 2024

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9 min read

Filling a leaky bucket: what determines the importance of churn

On unit economics streams and TAM reservoirs

Sasha Kaletsky

Interactive avatars: The face as the next interface

Jun 24, 2024

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9 min read

Interactive avatars: The face as the next interface

Sasha Kaletsky

Sora 2 Is the ChatGPT Moment for Marketing

Oct 20, 2025

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6 min read

Sora 2 Is the ChatGPT Moment for Marketing

Sasha Kaletsky

Articles

May 4, 2026

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3 min read

Consumer AI's ARPU problem

Sasha Kaletsky

Oct 20, 2025

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6 min read

Sora 2 Is the ChatGPT Moment for Marketing

Sasha Kaletsky

Sep 29, 2025

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5 min read

Product-personality fit

Sasha Kaletsky

May 20, 2025

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2 min read

Announcing Creator Ventures Fund II

Our new $45m fund to continue our mission to become the world's best early-stage partner to the next great consumer internet founders.

Sasha Kaletsky, +1

Jan 6, 2025

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9 min read

ReelShort and the rise of dramaslop

What ReelShort is, how it got started, and why its copycats are taking over the internet

Sasha Kaletsky

Aug 27, 2024

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9 min read

Filling a leaky bucket: what determines the importance of churn

On unit economics streams and TAM reservoirs

Sasha Kaletsky